SEAT

SEAT (logo)

SEAT celebrated the world premiere of the new Tarraco in the reporting year. In SEAT’s SUV family, the Tarraco is the big brother of the Arona and Ateca, which contributed to the good results in the reporting year.

BUSINESS DEVELOPMENT

SEAT delivers solutions “Created in Barcelona” to make mobility easy. The highlight in fiscal year 2018 was the world premiere of the new Tarraco. The Spanish brand’s new flagship is based on the Modular Transverse Toolkit and complements the model range. It is the largest SUV offered by SEAT, next to the Arona and Ateca. The Tarraco combines elegant, progressive design with state-of-the-art technology, dynamic, agile handling, and limitless practicality and functionality. Synonymous with the ultimate expression of SEAT sportiness, the company’s CUPRA brand was presented with its own unique personality in 2018. CUPRA is designed to captivate car lovers and stands for uniqueness, sophistication and performance. Its first model, the CUPRA Ateca, has been on sale since October 2018. In addition, CUPRA will enter an all-electric racing car in the new eTCR multibrand touring car competition, which is to be launched in 2020.

SEAT increased its deliveries to customers by 10.5% in fiscal year 2018 to 518 thousand vehicles. Almost all markets contributed to this rise, with the most significant increases achieved in Spain (+13.3%), Germany (+11.8%), France (+31.3%) and the United Kingdom (+12.0%).

At 608 thousand units, the SEAT brand’s unit sales were up 2.2% year-on-year in the reporting period. The A1 and Q3 models produced for Audi are also included in this figure. The Arona was particularly popular.

SEAT produced 528 thousand vehicles in the past year. This was 10.2% more than in 2017.

SALES REVENUE AND EARNINGS

SEAT continued its upward trend in the reporting year. Sales revenue was €10.2 billion, exceeding the previous year’s record figure by 3.1%. Operating profit rose to €254 (191) million, which was also a new record. Positive volume and mix effects more than offset the negative impact of cost increases and exchange rates. The Seat brand’s operating return on sales improved to 2.5 (1.9)%.

33.4%

Increase in profit in 2018

  (XLS:) Download

PRODUCTION

Units

 

2018

 

2017

 

 

 

 

 

Leon

 

159,486

 

163,306

Ibiza

 

120,287

 

160,377

Arona

 

110,926

 

17,527

Ateca

 

90,824

 

77,483

Alhambra

 

19,588

 

33,638

Mii

 

14,369

 

13,825

Toledo

 

10,151

 

13,146

Tarraco

 

2,398

 

 

 

528,029

 

479,302

  (XLS:) Download

SEAT BRAND

 

 

2018

 

2017

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

518

 

468

 

+10.5

Vehicle sales

 

608

 

595

 

+2.2

Production

 

528

 

479

 

+10.2

Sales revenue (€ million)

 

10,202

 

9,892

 

+3.1

Operating result

 

254

 

191

 

+33.4

Operating return on sales (%)

 

2.5

 

1.9

 

 

Tarraco

Tarraco (photo)
DELIVERIES BY MARKET
in percent
Deliveries by market (pie chart)

FURTHER INFORMATION
www.seat.com